BE ONE. WE’LL BE THERE.
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Two thousand very creatives from all over the world will gather in New York City on May 8-11 for the One Show Festival, advertising’s most prestigious annual event. Widely recognized as the standard of excellence, the One Show awards the year’s best work in advertising, design, interactive and student work from all over the globe.
“Good creative is good for business. And if you’re in the advertising business, New York is the place to be May 8 through 11,” says Mary Warlick, Chief Executive Officer of The One Club.
I’ll get pummeled for this, but think, ‘Sundance Festival’ for the ad set. It’s quite an event, and if this year is like last, we can’t wait. In no particular order, here are three of our favorite television commercials, interactive finalists, geared to the age 30-90 audience. (Believe me, all of the entrants are awesome!)
“The Lynx Effect,” Client: Lynx, Agency: MJZ, London
“Paint,” Client: SONY (Bravia), Agency: Fallon, London
“Underwater World,” Client: INDESIT CO., Agency: Leo Burnett Co., S.r.L., Milan
“EVERYBODY IS UP TO SOMETHING” sm